Reminds me more of a commercial that showcases a really ugly car, they don't really show you the car and instead do quick cut scenes of it driving fast and then add a lot of fluff. In this case it was colored laser lights instead of a half naked women checking her lips in the rearview mirror.
Could be a marketing ploy, as Andrew said, show a teaser for the youngsters at Christmas time to get all excited, dump it on the market right before, get as many sales as you can before the reviews come out. Brilliant. Teasers should at least show you something, I'm with Nigel and Jack with this one. Sometimes if not done right it could backfire.
It might be at the forefront of our minds but I haven't heard anything but grumbling from commenters.